2021 - a year with a focus on fruit and vegetables

The UN has decided that 2021 will be the UN's international year for fruit and vegetables. Fruits and vegetables are the cornerstone of a healthy diet - and we will use the year to promote all the good properties of fruits and vegetables - and to promote all the good that is done with the green products from farm to fork.

All activities are performed by The Norwegian fruit and vegetables marketing board, and the location for all activities is in Norway.

Here is an overview of all our activities throughout the year:

December 2020:

Launch - info. on web-site and SoMe.

January 2021:

Information to all grocery chains about the initiative and campaigns.

January - February 2021:

Consumer Campaign Cale - coordinated with growers. Digital marketing campaign targeting young families to increase their consumption og F&V, and to discover the cabbage's good properties for good health and exciting dishes. 

Spring 2021:

Consumer Campaigns "Half the plate" dinner, lunch. Digital Marketing Campaign targeting young families to increase their consumption of F&V.

April 2021:

Webinar - target group - the value chain, growers, retailers and authorities. Statistics for F&V growed in Norway and total consumption included import-products.

May - June 2021:

Consumer Campaign Tomatoes - coordinated with growers. Digital marketing campaign targeting young families to increase their consumption og F&V, and to discover the tomatoes' good properties for good health and exciting dishes. 

Summer 2021:

Consumer Campaigns - "Half the plate" with seasonal F&V. Digital marketing campaign targeting young families to increase their consumption og F&V, and to be aware of the norwegian seasonal vegetables.

August 2021:

Consumer Campaign Onions - coordinated with growers. Digital marketing campaign targeting young families to increase their consumption og F&V, and to discover the onion's good properties for god health and exciting dishes. 

September 2021:

Consumer campaign Apples - coordinated with growers. Digital marketing campaign targeting young families to increase their consumption og F&V, and to discover the apples good properties for god health and exciting dishes. 

Autumn 2021:

Consumer campaigns "Half the plate" dinner, lunch and snacking. Digital marketing campaign targeting young families to increase their consumption og F&V.

October 2021:

Consumer campaign Potatoes - coordinated with growers. Digital marketing campaign targeting young families to increase their consumption og F&V, and to discover the many possibities of potatoes.

October - November 2021:

Consumer campaign: Avoid food loss and waste campaign. Digital marketing campaign targeting young families to help them avoid food waist.

 

All year:

Skolefrukt - a subscription scheme for a fruit meal at school that is administered on behalf of the Norwegian health authorities. Encourages Norwegian municipalities to prioritize fruit for their school students as a preventive health measure.

 

Other activities:

Juni - July 2021:

Norwegian championship in healthy fast food. Fast food restaurants are invited to participate in a competition where the goal is to serve a tempting meal that contains at least one serving of vegetables or fruits, throughout the summer.

January - October 2021:

Norwegian championship in fruit and vegetables for grocerie stores. Support ways to promote the F&V distribution in Norway through retail chains to increace consumption.

October 20th 2021:

  • Seminar - target group: the valuechain, growers, wholesalers, retailers, partners and authorities. Presenting results from 5 a day Europe survey consumers consuption F&V.
  • 70th anniversary. The Norwegian Fruits and Vegetables Marketing Board has been active for 70 years. We celebrate the event with friends and stakeholders by referring to activities through seven decades and pointing the way forward.
  • UN International Year of Fruits and Vegetables. Why is this important for the world and what does this mean for us in Norway? 

October 21st 2021:

Nordic Green Chef. Nordic cooking competition where the menu is based on plant-based ingredients. This is to show the possibilities and encourage more extensive use of vegetables in the menues.